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Telecom

It's time to say it: The future of telecom is not telecom

The industry needs a thorough overhaul and move towards full-stack digital products and services — but the transition has proved thorny.
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rishitejpal
31 May 2018 6 Mins Read 0 comment
Chesnot/Getty Image Getty Images
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Telecom companies are among the biggest advertisers during the high cricket season. If there’s one lesson from the sport that ought to be gospel for them by now, it is this: You can’t hope to win at T20 stuck in Test-match mode. In 2018, being in the telecom business isn’t about offering voice and text. In fact, it is
longer telecom alone. It's 'digital'," Sethumadhavan sums up the prevalent sentiment. Does that mean the old chips of the telecom block have no hope of winning at this game? As they say in cricket, if you can play in one format, you can play in all formats — provided you are not hung up about the shots you like playing.
Telecom companies are among the biggest advertisers during the high cricket season. If there’s one lesson from the sport that ought to be gospel for them by now, it is this: You can’t hope to win at T20 stuck in Test-match mode. In 2018, being in the telecom business isn’t about offering voice and text. In fact, it is longer telecom alone. It's 'digital'," Sethumadhavan sums up the prevalent sentiment. Does that mean the old chips of the telecom block have no hope of winning at this game? As they say in cricket, if you can play in one format, you can play in all formats — provided you are not hung up about the shots you like playing.

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