"Very dangerous" isn't the way you'd want your customers to describe their experience with your business, unless you are a retailer. In which case, given just the right combination of factors, those words signify high praise. “Before a family trip, we always go to Decathlon,” says 25-year-old Akanksha Srivastav, a Mumbai-based cinematographer. “Every time we enter a Decathlon, we
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sq m "Decathlon Singapore Lab" in association with that country's national sports agency expected to open early next year, complete with virtual reality- and artificial-intelligence-based innovations. Before it gets to these new mousetraps though, Decathlon India’s growth plans are all about a canny location strategy that has given most other retailers the slip. We bring you that story soon.