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Smartphones

The curious case of Oppo-Vivo's conquest of India

How an unusual sales structure, and unusually benevolent ‘suppliers’, helped the twin Chinese firms win big in India’s smartphone market.
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soumyagupta
7 May 2018 7 Mins Read 0 comment
The mission: BBK Electronics wants to take its twin brands Oppo and Vivo to the top rungs of India’s hot! hot! hot! smartphone market — in a quarter of the time global rivals took. Its biggest hurdle: India’s vast, messy distribution system What the company needs Ready-to-go suppliers, since it will likely import the
loss, supported only by short-term trade credit. Wth this latest move, Oppo and Vivo might just turn a profit in their India business, although they might lose market share initially. The medium-term test? Whether the blitzkrieg of the early days has helped them cement themselves in the Indian imagination. ( Graphics by Ankita Mehrotra)
The mission: BBK Electronics wants to take its twin brands Oppo and Vivo to the top rungs of India’s hot! hot! hot! smartphone market — in a quarter of the time global rivals took. Its biggest hurdle: India’s vast, messy distribution system What the company needs Ready-to-go suppliers, since it will likely import the loss, supported only by short-term trade credit. Wth this latest move, Oppo and Vivo might just turn a profit in their India business, although they might lose market share initially. The medium-term test? Whether the blitzkrieg of the early days has helped them cement themselves in the Indian imagination. ( Graphics by Ankita Mehrotra)

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