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Automobile

As Europe's diesel aversion spins out of control, JLR faces a bumpy future

Stricter emission regulations and high cost of new technologies signal hard times for the iconic carmaker.
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rajivghosh
19 Apr 2018 2 Mins Read 0 comment
In February, when Tata Motors reported its December quarter results, this reporter had questioned whether Jaguar Land Rover (JLR), its elixir of growth, was drying up. It was the quarter when JLR was aggressively pushing its diesel vehicles in Europe with higher incentives. However, the gambit didn’t work: In the March quarter, sales fell sharply as customers became
with new petrol and petrol-hybrid variants. The incremental cost of plug-in hybrids work out to GBP8,000 for higher-end models like the Range Rover Sports or the classic Range Rover, which are in the GBP61,000-GBP100,000 price range. For lower-priced models, customers will be unwilling to shell out more for hybrids, said the analyst quoted earlier.
In February, when Tata Motors reported its December quarter results, this reporter had questioned whether Jaguar Land Rover (JLR), its elixir of growth, was drying up. It was the quarter when JLR was aggressively pushing its diesel vehicles in Europe with higher incentives. However, the gambit didn’t work: In the March quarter, sales fell sharply as customers became with new petrol and petrol-hybrid variants. The incremental cost of plug-in hybrids work out to GBP8,000 for higher-end models like the Range Rover Sports or the classic Range Rover, which are in the GBP61,000-GBP100,000 price range. For lower-priced models, customers will be unwilling to shell out more for hybrids, said the analyst quoted earlier.

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