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Media + communications

1
OTT

YouTube fires Shorts to fill the TikTok void. But that may not be enough to dominate the space.

YouTube has the reach, engagement, and strong financial backing, but it doesn’t guarantee success. The social-media biggie is still perceived as a long-format consumption platform. Making a shift to be seen as a short-format engagement-driven app will determine its success. However, it will surely pose a stiff competition to smaller players in the market.

OTT

YouTube fires Shorts to fill the TikTok void. But that may not be enough to dominate the space.

YouTube has the reach, engagement, and strong financial backing, but it doesn’t guarantee success. The social-media biggie is still perceived as a long-format consumption platform. Making a shift to be seen as a short-format engagement-driven app will determine its success. However, it will surely pose a stiff competition to smaller players in the market.

OTT

Paywall pangs: IPL viewership on Hotstar likely to drop 31%.

Despite the drop in average concurrency, the broadcaster is eyeing a 25%-30% jump in ad revenues from the year-ago period on account of higher rates. However, media agencies believe ad revenues could fall by a fifth even though there are more sponsors this year.

29 Sep 20200 comment
Telecom

Understanding Open RAN: how the technology is redefining the architecture of future telecom networks

Traditionally, vendors such as Ericsson, Nokia, Samsung, Huawei, and ZTE supplied proprietary solutions for telecom networks. And operators could only pick one of them for each part of the network. But Open RAN has broken new ground. Dr Prime explains lucidly how the vendor agnostic, interoperable, agile, and cost-efficient technology is transforming telecom networks.

Telecom

Why the government must suspend the USO levy, leave expansion of rural telephony to private telcos

The Universal Service Obligation Fund (USOF) is meant to build rural telecom infrastructure, but over 50% of the money collected is still lying unused. The government should utilise this capital for helping troubled telcos and also stop collecting the steep 5% USOF levy — the highest of its kind in Asia-Pacific — from them. Telcos are anyway fast expanding in the countryside.

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