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Media + communications

1
Social media

Instagram Reels can replace TikTok for real. But it must mend the chinks: missing features, ecosystem.

With Reels, Instagram has become a natural destination for TikTok influencers, who were already present on the platform and cross-promoting content by linking their Insta and YouTube profiles on their TikTok pages. But while Reels has attracted content creators for its reach, there are several crucial features the app lacks that can be a hurdle for TikTok creators.

Social media

Instagram Reels can replace TikTok for real. But it must mend the chinks: missing features, ecosystem.

With Reels, Instagram has become a natural destination for TikTok influencers, who were already present on the platform and cross-promoting content by linking their Insta and YouTube profiles on their TikTok pages. But while Reels has attracted content creators for its reach, there are several crucial features the app lacks that can be a hurdle for TikTok creators.

Brands

The China connection may haunt Zoom in the US and India. The app remains under scrutiny.

CEO Eric Yuan has asserted that the Silicon Valley-based video-conferencing giant is an American company, but the popular app remains under scrutiny for its China policies and related privacy issues. Zoom is now moving to address those concerns, and offering end-to-end encryption to all in a step in that direction. Meanwhile, competition is also fast catching up with Zoom.

Telecom

Smart thinking, resilient networks, and luck: telcos give seamless connectivity to India in lockdown

Indian telcos rose to the challenge, and with some smart thinking – and some good fortune too – ensured almost seamless connectivity for a billion-plus Indians despite a spurt in traffic. From shutting 3G services for 4G to routing calls through Wi-Fi networks instead of mobile networks, telcos intelligently pulled out many rabbits from their hats in an hour of crisis.

Brands

WhatsApp has failed to generate cash for Facebook. The deal with Jio can be a turning point.

Some experts call WhatsApp a liability for parent Facebook. While big, flourishing brands are often money-spinners for companies, Facebook has been unable to monetise the instant-messaging platform significantly despite its 2 billion users globally. Facebook’s deal with Jio is intended to set things right by transforming WhatsApp into a marketplace-type platform. It may just work.

Strategy

Seat distancing, rise of OTT, fading ads: PVR, INOX face many killjoys. Needed: an agile cost model.

As multiplexes and production houses bicker over the digital release of big-ticket movies, the film-exhibition industry must get ready for a post-pandemic world where occupancy will be a fraction of what it used to be. Mandatory sanitation and other compliance issues will mean higher costs and fewer shows. A harsh ad environment is likely to dent near-term profitability.

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