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Consumer

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FMCG

The sanitiser industry will see a boom. It’s a lucrative business, but can the demand surge sustain?

It’s the only weapon the world has against Covid-19. In India, a bevy of companies, big and small, is introducing an array of sanitiser products. It’s an easy-to-start business and extremely profitable, but once the pandemic recedes, there could be a shake-out in the sector as well. ET Prime takes a deep dive into the nitty-gritty of the sanitiser industry.

FMCG

Iska time aa gaya hai. Parle-G is back!

Parle-G sales were up by 10%-15% two weeks ago and was up 25% last week from the average for March. As it is one of the most sold biscuit brands in India, distributors, stores, and e-commerce channels stock it well. However, for the first time, the biscuit went out of stock in several areas recently.

Strategy

Budweiser, Heineken, vs. Coke, Pepsi: can alcohol-free beer take the fizz out of cola giants?

Though zero-alcohol beer has grown immensely popular in the country within a short span, cola giants dismiss the segment as ‘too tiny’ to worry about. But attractive pricing and rapidly shifting consumer preferences give the ‘beer zero’ category a clear edge. Hence, industry participants believe it can create a dent in the market share of cola giants.

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