A dismantling of controls that chain India’s farmers seems to have begun, as seen in the reforms of the archaic mandi system. Moves are afoot to encourage investment in warehousing and electronic platforms. But much more is needed to empower farmers and make them the decision makers in the agri chain. The second part of our agriculture special.
Strategy Niche brands, resilient sales channels: the cocktail that can power Radico Khaitan to magic moments
Even as most businesses are yet to recover from the pandemic shock, liquor makers have been enjoying a heady run. If the last ten years belonged to United Spirits, the next decade may be dominated by India’s oldest liquor maker. Over time, Radico Khaitan has laid the ground for steady growth by carving out niche brands. Now, it’s paying off.
Having created a strong base in Originals and regional content, catch-up, live news, and movies, Zee5 is now expanding its reach in other formats. It aims to become a super-app, offering everything under one umbrella, and is harnessing the power of content, technology, and data. But does it have the financial backing to pull off this massive plan?