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Strategy Inside CRED: Freecharge founder’s ‘contrarian’ bet needs definition, monetisation plan, and speed

Kunal Shah’s CRED started with affluent credit-card users and made reward points its USP. After 20 months, it’s trying everything from credit-line to rent-pay products. It’s now eyeing insurance and classifieds, and a distribution-first business, targeting 75% of credit-card users. Members say CRED’s rewards programme is losing sheen. Is the Sequoia-funded company taking too many detours to success?

Interviews Zoom’s COO is not concerned by app bans in India, says end-to-end encryption for all by year end

Video-communications platform Zoom has remained under scrutiny in some countries, including India, over privacy. In an exclusive chat with ET Prime from San Jose, COO Aparna Bawa tries to dispel security concerns, assuring geofencing around China and pointing out paid users can even choose from Zoom’s 17 data centres globally. India, she says, is an “incredibly important market”.

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