E-commerce Kiranas first: why a billion dollars from Jeff Bezos couldn’t cut any ice with the government
“What is that tiny little (store)? I keep forgetting. Yes, kirana..” Amazon chief Jeff Bezos said on stage with Shah Rukh Khan. But kiranas could soon become something he might not easily forget. Bezos’s visit highlighted Amazon’s increasing political and business challenges in India. The thrust on Prime Video, digitisation of SMBs, and international e-commerce didn’t deflect the government’s ire.