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Soumya Gupta

Soumya Gupta

1 Senior Staff Writer ET Prime

I track India’s rapidly growing and mutating consumer economy at ET Prime. Earlier, I worked as a consumer-beat reporter at Mint, and at Fortune India magazine where I wrote about startups, enterprise technology, and some consumer businesses too. I trained as a news intern at Bloomberg in Mumbai. I have a BA in Political Science and International Relations from Dartmouth College, where I researched ethnic politics and state secessionism. A Delhi native, I now live in Mumbai and stay far, far away from the eternal question, “Delhi or Mumbai?”.

Twitter: @bytesofnews | Email: soumya.gupta@timesinternet.in

I track India’s rapidly growing and mutating consumer economy at ET Prime. Earlier, I worked as a consumer-beat reporter at Mint, and at Fortune India magazine where I wrote about startups, enterprise technology, and some consumer businesses too. I trained as a news intern at Bloomberg in Mumbai. I have a BA in Political Science and International Relations from Dartmouth College, where I researched ethnic politics and state secessionism. A Delhi native, I now live in Mumbai and stay far, far away from the eternal question, “Delhi or Mumbai?”.

Twitter: @bytesofnews | Email: soumya.gupta@timesinternet.in

FMCG

FMCG companies, there is no rural revival. Deal with it.

The constant narrative of a rural revival had effectively masked the crisis the village economy was going through. Growth has now come to a standstill, and with inflation up, FMCG companies are now staring at poor performance. So, what happens to their sky-high valuations? Here’s the story in six charts.

9 May 20190 comment
E-commerce

Two years after a vital pivot, Zivame still struggles for a good fit in the INR37,000 crore lingerie market

The once-glamorous e-commerce startup has failed to convert its “feel good” marketing into a good business. Many pivots haven’t helped its cause. It has been betting on private labels and offline retail to grow. But results have been patchy and stubborn losses remain. Zivame’s challenges offer deep insights into the fragmented, low-margin lingerie business, where no big brand save Jockey has found stability.

11 Apr 20190 comment
Strategy

Can Patanjali do an Amul?

The dairy business remains the graveyard of mighty companies who came and lost to India’s well-oiled farming co-operatives.

20 Sep 20180 comment
Brands

Why Horlicks isn't taller, stronger, sharper anymore

From Unilever to Coca-Cola, F&B biggies are said to be eyeing the once-glorious brand, but they might be going after a dead end. The story of Horlicks is also one of how India changed. Part 1 of a two-part series.

19 Jul 20180 comment
Brands

How to set up shop in India

For foreign fashion brands, India's complex market and byzantine regulations make partnering with local players an attractive option. But data shows the model is bleeding.

28 Jun 20180 comment
FMCG

Unilever has a food problem

The company’s recent move to club its foods and refreshments businesses may not yield much, considering the intense competition in those categories. While it is trying to change the game around, there are significant challenges ahead for reorganising the business.

12 Jun 20180 comment
Modern retail

Oasis in a dead mall: the Decathlon playbook

Several of the sports-goods seller’s humongous warehouse-type showrooms are in malls. How does it manage to bag such sprawling real estate? The trick lies in finding a ‘dead’ mall, taking up a huge anchor space at a discount, and reviving the mall itself in the bargain.

31 May 20180 comment
Modern retail

India's love for Decathlon – part I

In a country notorious for its lethargy, how does a sports retailer jostle grocery or apparel sellers to the podium? Shopping spaces with a rare 'playground' feel and a shrewd product mix that encourages impulse purchases hold some clues.

29 May 20180 comment
Modern retail

The anatomy of a shoe

From foreign climes, where feet tap to basketball and rap, to the streets of Colaba and Sarojini Nagar, where the only music is of deals being hunted — the definitive story of how white sneakers conquered the world.

8 May 20180 comment
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